"WebAhead" is the branding name for IBM's Advanced Interent Technology Group andthe bannerword which unites its 60 members with Research, Marketing and IGS (International Global Services) to creative interdisciplinary virtual teams.

The successor of the Atlanta Olympics team that created the concept of Internet Event Marketing with events such as the US Open, the Deep Blue /Kasparov Chessmatches , the team now explores concepts such as internet robots, Instant Messaging and Smart Card Technology.

In the absence of strongly branded sports events that could lend an identity to the group, ti was necessary to create an identity that would allow the members to feel part of a larger inititative, while advetising the name "WebAhead" to the general IBM user population.

This graphic combines a natural world image of the Pacific Rainforest with a representation of a mysterious world to suggest a strong tie to the natural world. The green tonalities of nature are rarely seen in computer metaphors, and proved a successful concept. This load screen was downloaded by several thousand IBM'ers to replace standard Windows graphics at boot-time and drew wide attention to teh WebAhead group's work.

Photographs and PhotoComposite Copyrignt, Charles E.Dorris, 2002